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ASU ENTERPRISE MARKETING HUB

RETURN TO CAMPUS CAMPAIGN


ASU ENTERPRISE MARKETING HUB

RETURN TO CAMPUS CAMPAIGN


OBJECTIVE

After working for ASU's Enterprise Marketing Hub as a student worker for 2 years, I was brought on as a full-time designer a few months before I graduated in January 2020, shortly before COVID-19 impacted the U.S. One of my first and biggest campaigns I worked through was the Return to Campus campaign. As questions went unanswered about the COVID-19 pandemic, as a university we had to figure out how we were going to handle student's return to the university and create a system for university-wide signage, digital assets, and graphics.

Healthy Campus-Staff
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Forks Up Masks Up — ASU Polytechnic campus — Student Life
Healthy Campus-Staff
Forks Up Masks Up — ASU Downtown Phoenix Campus — Student Life
Healthy Campus-Staff
200618-ASU-Return-to-Campus-Animated-Digital-Display-Ads-v2-300×250-4
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PRINT MATERIALS

200617-ASU-RUSH-Return-to-Campus-Community-signage-collage-16×9-V1-1-copy-1

PROCESS

Our first task was to begin creating a set of uniform icons that we can reuse across different print and digital materials. We worked to create icons that remained consistent with brand guidelines and the use of bold line art. From there, each assignment we received was created with ease with the use of the icons and created using a template-based system where we only had to come in, change up the copy, the icon, and it was ready to send to print. 

Along the way, I created designs for facemasks that were distributed to all students and digital stickers that can be used on social media through Giphy that have been viewed over 1 million times. 

In total, ASU produced over 100+ unique signage (print and digital) assets, over 70,000+ signs printed by the Print and Imaging Lab, 70+ custom icons created, a handful of commercials, and an outstanding amount of new photography for the Return to Campus. 

DISPLAY ADS

200618-ASU-Return-to-Campus-Animated-Digital-Display-Ads-v2-300×600-2
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DIGITAL GRAPHICS

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200804-ASU-Return-to-Campus-Social-Toolkit-9×16-Static-Graphics-v8-FINAL-9

CITY OF TEMPE DIGITAL SIGNAGE

GIPHY STICKERS

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COMPLETE ICON SET

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OTHER ASU DIGITAL ASSETS 

SOCIAL MEDIA GRAPHICS

210212-ASU-Digital-Image-Requests-Womens-History-Month-General-Set-V6-Final-1×1-Women-Pattern
210212-ASU-Digital-Image-Requests-Womens-History-Month-General-Set-V6-Final-1×1-Gold
201005-ASU-Native-American-Heritage-Month-Graphic-Assets-v4-FINAL-04
201023-ASU-Holiday-Assets-Thanksgiving-1×1-Animated-2-FINAL
201005-ASU-Native-American-Heritage-Month-Graphic-Assets-v4-FINAL-02
201005-ASU-Native-American-Heritage-Month-Graphic-Assets-v4-FINAL-01
201005-ASU-Native-American-Heritage-Month-Graphic-Assets-v4-FINAL-03
201005-ASU-Native-American-Heritage-Month-Graphic-Assets-v4-FINAL-05
201001-ASU-Digital-Image-Requests-Halloween-v6-2-Final
Web

GIPHY STICKERS

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200428 MKT SDA Giphy Stickers – Sun Devil Forever Sticker v1

CONTACT

EMAIL: hello@alexestrella.com
INSTAGRAM: @alex_estrellla

© Alexandra Estrella 2021 Graphic designer