ASU ENTERPRISE MARKETING HUB

RETURN TO CAMPUS CAMPAIGN

OBJECTIVE

After working for ASU's Enterprise Marketing Hub as a student worker for 2 years, I was brought on as a full-time designer a few months before I graduated in January 2020, shortly before COVID-19 impacted the U.S. One of my first and biggest campaigns I worked through was the Return to Campus campaign. As questions went unanswered about the COVID-19 pandemic, as a university we had to figure out how we were going to handle student's return to the university and create a system for university-wide signage, digital assets, and graphics.

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SOCIAL MEDIA CREATIVE

OBJECTIVE

ASU strives to connect with their current/prospective students, alumni, and all fans across their major social media accounts by providing new and relevant content to their followers. As a designer, I work to follow brand guidelines, develop new strategies to increase engagement, create innovative designs to entice users, and stay updated with current trends on platforms such as Instagram, Facebook, Twitter, and LinkedIn.