SEPHORA

OBJECTIVE

The goal of the Beauty Insider Sweeps was to get people excited again about Sephora’s loyalty program and bring a fresh new look to it. The Beauty Insider program has been a long-standing aspect of the Sephora brand and the use of animations was meant to attract more people to enter the sweepstakes and to make use of the popularity of Instagram stories and Facebook carousels. BJECTIVEOBJECTIVEOBJECTIVE